[디지털마케팅] 외국계기업 채용소식 큐레이션
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1. 3M Assistant Manager - Digital Media(Consumer Business)
담당업무
- Owns digital and integrated media strategy for the divisions/brands
- Understand the divisions and countries business goals, objectives & target audience and develop/plan/optimize
media campaigns to support the strategic marketing plans across Asia
- Drives customer-centric thinking for integrated and digital marketing executions by advocating for end-user
touchpoints to deliver a relevant and differentiated customer experience
- Continuously seek to improve digital communication effectiveness throughout the consumer journey
- Establish paid (digital) media planning and efficiency management across key brands in the divisional portfolio
자격요건
- Bachelor's degree, MBA preferred
- 7+ years of digital media/marketing experience
- Experience with display, social media, SEM, analytics and other digital media planning & execution in ASIA
- Data analytics experience with Adobe Analytics or other web analytics
2. 써모피셔사이언티픽 - Sr Digital Marketing Specialist
담당업무
- 데이터 분석을 통한 디지털 마케팅 & 이커머스 캠페인 리드
- 목표 KPI설정 및 달성을 위한 디지털 캠페인 전략 수립 및 제안
- Website, SEO/SEM, 이메일, SNS, PPC, 디스플레이 광고, 이커머스 등 채널별 디지털 퍼포먼스 분석 및
인사이트 도출
- 전체 디지털 마케팅 캠페인 성과측정 및 보고, 목표(POI 및 KPI)대비 평가
자격요건
- 8년 이상의 디지털 마케팅, 이커머스, 데이터 분석 분야 경력
- SEO/SEM, 마케팅 데이터베이스, 이메일, SNS, PPC, 디스플레이 광고 캠페인 리딩 및 관리경험
- B2B/B2C 커머스, 디지털 캠페인에서 conversion 효율 분석 경험
- 랜딩페이지 및 유저 퍼널 최적화 경험
3. Asiance - Experienced Digital Marketing Specialist
담당업무
- 고객사와의 커뮤니케이션
- 디지털 캠페인 기획 및 운영
- 디지털 마케팅에 대한 전반적인 전략 수립
- 브랜디드 콘텐츠 기획
- 브랜드 소셜미디어 채널 운영 및 분석
자격요건
- 해당 경력 최소 3년 이상
- 원활한 영어 커뮤니케이션
- 독립적으로 근무 가능하면서 팀의 구성원으로 협업 가능한 자
- 뛰어난 커뮤니케이션과 문제 해결 능력
4. Hasbro - Digital Marketing Manager
담당업무
- Develop and lead Korea level media framework, strategy and planning for UA campaigns across digital
medium.
- Define, track and optimize reach, impact and effectiveness metrics of campaigns.
- Lead front-end player conversion and engagement focused digital projects- from gathering of
requirement, design and development, to testing, launch and support of digital properties.
- Collaborate with internal teams within region (brand, social marketing, commercial) and lead vendor
relationships to deliver innovative solutions that achieve business goals and raise the bar for player experiences
자격요건
- 5+ years marketing experience in digital marketing for consumer categories with preferred focus
on entertainment/ gaming/ collectible.
- Drive for results: setting clear goals along with leading and coaching team towards achievement of those goals.
- Financial acumen: management of budget across different countries.
5. PMI - Digital Advertising Specialist
담당업무
① Digital paid media campaign planning and execution
② Analyzing media performance
③ Media strategies and new media opportunities
자격요건
- 5 to 9 years of experience in digital paid media planning, preferably from FMCG preferred
- Expertise in digital media strategy, planning, and execution a strong plus, especially in performance-driven paid
media including programmatic
- Ability to derive business insights from a variety of market/consumer/platform/marketing performance data
- Good understanding of digital media environment, experience in analytic tools as GA